Ad Specifications

 

Electronic ad copy will only be accepted if it meets ALL of the following guidelines set forth for the type of ad being submitted.

Please include a color print of all ads being submitted. This is extremely important in order for us to verify that all the fonts and cuts in the ad have carried over properly. We have no way of knowing if there has been an unexpected change in the ad if we have no printout to reference.

Acceptable File Formats

    Ads

            From Windows:
                            Quark X Press 6 or earlier.*
                            Adobe Illustrator CS3 or earlier EPS’s are also accepted. *
                            Corel Draw users, Please save files in an AI format. *
                            TIFF, JPEG or PDF.**
            From Mac: 
                            Quark X Press 4 or earlier.*
                            Adobe Illustrator Version 7 or earlier EPS’s are also accepted. *
                            Corel Draw users, Please save files in an AI format. *
                            TIFF, JPEG or PDF.**

    Graphics, Photos or Logos
 

                            TIFF, EPS , JPEG or PDF**

    Notes:
        *     Fonts must be outlined or converted to paths.
        **   All cuts and photos for use in regular yellow pages must be at 200 dpi or more 
               and for use in covers, tab pages or inserts must be at 300 dpi or more. 
               72 dpi pictures from the internet, or digital cameras are not high enough quality 
               for reproduction. Please DO NOT increase the size or the resolution on a graphic 
               from the original. In addition, photos and cuts need to be the size 
               they will appear in the ad or larger. Images cannot be enlarged 
               and still maintain the quality of the image.